The Field Kit.
Claude, taught how the creative industries actually work. Subscribe to Field Notes and all eight skills land in your inbox straight away.
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One skill for each corner of the business.
Ad production01Pre-production checklist and PPM builder
Treatment, brief and budget in. Department checklist, draft PPM, schedule and risk flags out.
Record labels02Release campaign planner
A week-by-week plan across DSP pitching, radio, DJ plugging, press, social and paid.
Catalogue03Catalogue opportunity finder
Spikes, anniversaries, sync angles and micro-campaign ideas from your own streaming export.
Management04Brand partnership proposal
A proposal outline, deliverables, usage terms and the reasoning behind your fee.
Promoters05Event pacing and marketing plan
Pacing against your own benchmarks, the ticket gap, and a plan to close it.
Agencies06Brief to pitch
Insight options, creative territories, a pitch structure and the questions to ask first.
Artists and PR07EPK and press kit writer
Press release, short and long bios, and a DSP pitch inside the character limit.
Fashion08Drop launch planner
A launch calendar from tease to restock, a content plan and community activation.
Two minutes, then just ask.
- 01Subscribe
The kit arrives in your welcome email.
- 02Upload
In Claude: Customize › Skills › Upload a skill.
- 03Ask
“Plan the campaign for a single out in six weeks.”
Works on every Claude plan, Free included, with code execution on.
And every Tuesday, Field Notes.
An essay from one of us, five things from across the web worth your time, and one question for you. From Napper Tandy, Kieran Mallon and Abdo El-Mobayad.
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Bring us an opportunity, a constraint or a decision that matters. After a first conversation, you get a written proposal with the scope, fee and term.