A week inside a record label running on Atlas.
Northfield Records signs an album on a Friday. Follow the week that follows: the plan, the chasing, the margin and the catalogue, all on one shared record.
Illustrative walkthrough. A composite label, not a client.
The release plan builds itself from the signed deal memo.
On Friday, Northfield signed Halden’s second album. By Monday, Backstage has read the memo and drafted the plan: every milestone, owner and approval, linked to the clause it came from.
- Drafted from the signed memo
- Owners from the deal team
- Approvals where the contract puts them
By nine, the chasing is done. The decisions are yours.
Overnight the agents chased the studio and matched an invoice to its order, under rules Northfield set. Anything that commits money or speaks for the label waits for a person.
- Every action logged with its rule
- Drafts in the label’s voice
- Money waits for a person
The margin, before the money’s spent.
Ledger joins the contracts, costs and income behind Low Tide. On Wednesday it catches a video quote running £18,000 over the plan, while there is still time to change it.
- Forecast against actual, line by line
- Caught before it’s spent
- The gap you can still close
04 · Thursday
Thursday isn’t in this film. The team spent it on the music.
New revenue from what you already own.
By Friday, Ledger reads the catalogue the way it reads a campaign. A 2014 track is climbing again, and a pitch list for four open briefs is waiting for the Head of Sync.
- Insights with the evidence attached
- Rights checked before a pitch
- Sync approves what goes out
Your week, not Northfield’s
See it on your own data.
Northfield is a composite. Your version starts with a first conversation. After it, you get a written proposal with the scope, fee and term.
Or watch a week inside an events agency